Aspire Centurian Park by Gaurs: The Real Story Behind NBCC’s Mega Auction Project in Noida
The Noida real estate scene is buzzing again — and this time, it’s not because of a brand-new launch, but a fascinating transition of a stalled legacy project into a luxury living experience.
Welcome to our deep dive into Aspire Centurian Park by the Gaurs, one of the most anticipated developments coming out of Techzone 4, Noida Extension. If you’ve heard whispers of NBCC auctions, Amrapali-era delays, and Gaur Group’s latest bold move —we’re connecting all the dots right here.
Let’s break it down into four parts:
- Background of the project
- Roles and responsibilities
- Construction, pricing, and specifications
- Final opinion and investment verdict
From Amrapali’s Ruins to NBCC’s Revival — A New Beginning
Once upon a time in Noida, homebuyers found themselves caught in a crisis — courtesy of the now infamous Amrapali Group. As projects came to a grinding halt, uncertainty loomed large.
That’s when the Supreme Court stepped in, handing over these stalled projects to NBCC (National Buildings Construction Corporation). Under a special initiative called NBCC Aspire (Amrapali Stalled Projects and Investments Reconstruction Establishment), NBCC took charge of completing and delivering the homes.
Now, while NBCC proved efficient at construction and development, managing retail sales, collections, and customer interactions was an entirely different beast. Instead of setting up full-fledged sales and CRM teams, NBCC opted for a more scalable strategy — bulk e-auctions.
Their first attempt? Aspire Golf Homes, where, out of 1,507 units, 1,233 units were auctioned off to the Mansan Group via an online bidding process.
Riding on this success, NBCC turned its attention to Centurian Park, another unfinished Amrapali project. In March 2025, 9 out of 11 towers, comprising 1,046 units, were placed on auction. And this time, Gaurs Group emerged victorious with a jaw-dropping bid of ₹2,353 crore.
But what happens after the auction? Is this still an NBCC project? Or does it now belong to the Gaurs?
Let’s find out.
Who’s Really In Charge — NBCC or Gaurs?
After Gaur Group’s record-breaking bid, the next logical question was — who controls what?
To clarify, we took a closer look at the bid documents and corrigendums, and here’s what we found:
“The bidder shall be entitled to sell/advertise/promote the sale subject to approval of NBCC/Ld. Court Receiver & after the deposit of 10% amount.” — Corrigendum Clause 16.8
What this essentially means is: Yes, Gaurs can promote and sell this project under their own branding, provided NBCC grants them approval.
So yes, Gaurs Centurian Park might soon be the official name you see on hoardings and brochures.
A Two-Party Partnership
Here’s how the responsibilities are divided between the two:
- NBCC (Project Management Consultant):
- Construction and completion
- Legal/statutory approvals
- Final handover of units
- Gaurs Group (Developer & Marketing Partner):
- Sales, marketing, and branding
- Financial commitments per NBCC’s schedule
- CRM and buyer services
- Post-sales support
In short, NBCC builds it. Gaurs sells it.
But wait — who’s actually constructing the towers? That’s where things get even more interesting…
Who’s Building It, What’s Inside, and How Much Will It Cost?
Even though NBCC is the official project management consultant, one big question still lingers:
Who’s handling the actual construction of Gaur Centurian Park?
Will Gaurs Build What They Bought?
Well, if history is any indication — very likely.
Back in 2021, when NBCC took over several Amrapali projects under the Aspire scheme, they handed out construction contracts to none other than Gaursons. Projects like Verona Heights and Heartbeat City were completed by Gaurs under NBCC’s watch.
📰 TOI Report – Gaursons to finish 11,000 Amrapali flats in 3 years
So it was highly probable that Gaurs would not only market this project but also construct it using their in-house resources, ensuring tighter control over design, quality, and timelines. However, currently the EPC contract has been provided to Girdhari Lal Constructions while the Gaurs Group has publicly announced that they will be overlooking the construction of the project themselves, ensuring their brand value doesn’t diminish due to poor construction quality.
A Cut Above the Rest?
If you’ve seen earlier NBCC developments, you might have certain expectations — decent layouts, basic fittings, maybe some parks and a clubhouse.
But this one is different.
From the planning documents and early elevations, this looks like a premium-luxury offering — more in line with what Gaur Group typically delivers in their flagship projects.
Some highlights:
- 64 planned amenities
- Italian marble flooring in common areas of iconic towers
- Modular kitchens and high-end fittings across units
- Premium tiles and finishes even in non-iconic towers
- Super area to built-up loading of just ~23%—efficient layout!
In short, this isn’t your usual NBCC-style housing — this is Gaurs-level luxury.
Floor Plans, Sizes, and Pricing
The apartments start from 2746 sq. ft., clearly aiming for the upper-mid to luxury segment.
So what’s the price?
The pre-launch pricing while writing this is at ₹9375 per sq. ft. (inclusive of GST), which, at first glance, seems steep given it is an NBCC project. But let’s compare it to the current market:
| Micro Market | Key Projects | Price (₹/sq.ft.) |
| Sector 1, Noida Ext. | CRC Maesta | ₹13,000 – 13,500 |
| Sector 10 & 12 | ACE Hanei, VVIP Address, Eldeco | ₹11,500 – 12,500 |
| Sector 16C (Gaur City) | Palm Olympia Phase II | ₹10,500 – 11,500 |
| Techzone 4 | Gaur Saundaryam (resale) | ₹12,000 – 12,500 |
So yes—₹9,375 psf sounds attractive, especially considering:
- Project location in Techzone 4
- Proximity to 2 proposed metro stations
- Well-developed social and physical infrastructure
- Work is already in progress on-site.
- Strong legacy of Gaursons in luxury real estate
For end-users and long-term investors, this could be a sweet entry point because Gaurs would increase the price of this project to ₹12,500 psf from 1st May 2025.
Should you invest or buy in Gaurs Centurion Park?
We’ve covered the origins. We’ve explained who’s doing what. We’ve even dissected the construction and pricing in detail. Now comes the real question — is this project the right choice for you?
Let’s look at the pros and cons:
✅ What Works in Favor of the Project
1. Excellent Location
Located in Techzone 4, Greater Noida West, the project enjoys:
- Easy access to Noida and NH-24
- Proposed metro stations at Gaur Chowk and Ek Murti Chowk
- Close proximity to established infrastructure and schools, hospitals, and malls
2. Attractive Pricing
In a market where luxury projects are inching past ₹12,000–13,000 psf, this development’s ₹9,375 psf range makes it a rare opportunity, especially for:
- Upgraders looking for spacious homes
- Investors targeting capital appreciation in a premium pocket
3. Premium Build Quality
From floor-to-ceiling Italian marble (in iconic towers) to modular kitchens and thoughtfully planned amenities, this isn’t a ‘rehabilitated project’ anymore. It’s being built for premium living.
4. Construction Already Started
As per bid documents, the construction timeline is 30 months from the bidding date. Groundwork is already underway, meaning a lower risk of delay — a big plus in today’s real estate market.
5. Gaursons’ Reputation
Gaurs isn’t just another name in real estate — it’s a proven brand, especially in the Noida-Greater Noida belt. With completed high-end projects like Gaurs Saundaryam, Gaurs Legacy, and Gaurs Islands, they’ve earned the trust of thousands.
❌ What Needs More Clarity
1. NBCC’s Lack of Experience in Luxury Housing
NBCC’s core strength lies in public infrastructure and mid-income housing. While Gaurs will likely take over construction here too, NBCC’s management oversight still raises a question mark on design freedom and finish quality.
2. Balcony Orientation
Several units have northwest-facing balconies, which means less sunlight in winters — something discerning buyers often watch out for. Proper unit selection is crucial.
3. Unclear Transfer Charges
While Gaurs requested zero first transfer charges during the pre-bid meeting, NBCC denied the proposal. So if you’re buying with an eye on future resale, this is one cost you should watch out for.
Final Word
So, is Gaurs Centurian Park worth considering?
If you’re an end-user looking to upgrade to a larger, more luxurious apartment in Noida Extension, or an investor searching for an early-entry luxury project with the potential for strong appreciation, this one definitely deserves your attention.
Just make sure:
- You pick the right unit with ample sunlight.
- You clarify transfer charges and other hidden fees.
- You stay updated on future payment plan tweaks.
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To view the project’s video in Hindi, click this link.
